Event - Calendar - ASAE & The Center for Association Leadership

Title:	Membership Boot Camp
Date(s):	Monday, September 13, 2010 - Sunday, October 24, 2010
Location:	Facilitated Virtual Course
Member Fee:	$795.00
Non-Member Fee:	$995.00
CAE Hours:	Earn up to 18 hours

Please note: Participants must register for this program by August 17, 2010 to guarantee on-time delivery of participant materials.

Welcome to Membership Boot Camp! This course has been developed to assist self-directed learners in their exploration of the basic principles in association membership marketing, services, and operations. In short, you will have access to the tools you'll need to describe the needs of your members, define the outside influencers that impact your members' connection with your organization and recognize the differences between your association's strategic plan and membership marketing plan.

During each of the six weeks, your knowledge will expand on the important elements of the needs of your membership. And, because learning is an active process that includes gaining information and applying it to specific situations in a competent manner, we have included assignments and scenarios that can be applied to your work environment.

Join us as we engage in discussion about the member experience and basic training for membership success! Designed for new membership staff, regardless of level, as well as association leaders, Membership Boot Camp provides a foundation for developing strong membership programs. In addition to the fundamentals of research, marketing and retention, this course provides a framework for thinking about what motivates people to join associations in today's rapidly changing competitive environment.

Weekly Overviews
Self Service Orientation (non mandatory)
Week 1 - The Changing Face of Membership Organizations
Week 2 - Understanding your Members
Week 3 - Membership Marketing Plans - From Creation through Evaluation
Week 4 - New Member Acquisition
Week 5 - Retention and the Member Experience
Week 6 - Conclusion

"Membership Boot Camp has been a "wild ride"! Taking the course has provided me the opportunity to really focus on membership marketing. The reading assignments, writing assignments, interaction with fellow class participants, and comments from instructors provided the framework to really think about what we were doing, why we were doing it and to think about new ways of accomplishing our goals. Thanks to all!"

Carol Neiman, Alexandria, VA, associate executive director for membership and meetings, American Counseling Association

"I really enjoyed and professionally benefited from my first class with ASAE & The Center. So much so that the experience keeps me coming back for myself and AACP. It is the sharing of ideas between participants and faculty that leads to application that makes this experience unique!

The tools and the facilitation were well designed, and overall well assembled, and are also very fascinating. This experience is very different from any other I have had in the past. This is something I could get use to. It is amazing, and I would recommend it to anyone who is willing to learn, and wants to do it on their own time at their own pace. I like the communication process."

Angie Edwards, Alexandria, VA, member services associate, American Association of Colleges of Pharmacy

Self-service Course Orientation Days (not mandatory but highly recommended):
Course participants will be able to access the online work environment prior to the start of the course to become acquainted with navigation, to setup their personal profile, and to ensure system compatibility. Although orientation is not a requirement we highly recommend taking advantage of this week before starting the course. Two online live demonstration sessions will be made available for anyone interested in learning about the navigation setup of the course.

Course Duration:
Six weeks. Approximately four to eight hours required per week (equivalent to a three-credit college course)

Pricing:
$795 member / $995 non member (non member fee includes a one year membership) Circle Club members: one registration at no charge (for details please contact concierge@asaecenter.org)

Participant Kit:
All required readings are included in the course fee and will be mailed to each participant prior to the course start date. The required reading included in the course fee is Membership Essentials by ASAE & The Center for Association Leadership.

We cannot guarantee immediate kit delivery for registrations received ten business days or less prior to the start date of this course.

Target Audience:Professionals just entering the association profession or individuals with one to two years of basic association industry experience.

Level I:
Assumes that participants have little or no knowledge of the areas covered.

CAE Hours:
Eighteen (18) - a certificate of completion will be rendered to course participants who complete the minimum course requirements.

Course Operation and Explanation:
This course is asynchronous. This means the course is designed in a self-study format, with the added value of educated faculty to assist with content discussions and assignment review. Course participants work on their own time and at their own pace and are provided 24 x 7 access while the course is in session to review the curriculum and work on their assignments.

We inform potential participants that the course is equivalent to a three-credit college course that follows similar workloads and completion requirements (there is a start and end date). Participants can expect to receive five modules of instruction; one lesson per week for the first five weeks while the sixth week is a review. Each week consists of readings, discussions, and assignments, but no tests or quizzes. The assignments take participants step-by-step through the learning process and thereby can integrate their acquired knowledge into their workplace.

Although the curriculum schedule is set and followed by the faculty, participants may complete their assignments by either following the recommended schedule, by working ahead, or by catching up. The beauty of this course is that participants can access it as often or as little as desired. And, as long as all assignments are completed by the last facilitation date of the course, participants will receive their certificate of completion. As a reminder, what one puts into the course, one gets out of it.

The course is assigned with two facilitators that will initiate weekly discussions as well as hold a minimum of one live online meeting each week to further the dialogue. The online meeting is not mandatory, but recommended (an online transcript is available for non attendees). During the six weeks, participants will communicate with one another through the discussion forums to discuss the topics, assignments and readings. Participants can expect frequent feedback from the facilitators and fellow course participants throughout the six weeks. Designed to be very interactive and engaging, participants can expect continuous communication each week.

Minimum Course Requirements:
This course has a start and end date reflected above. All assignments must be completed on or before the close of business of the last date of this course. Minimum course requirements include, but may not be limited to

- Each week contains pre-developed discussion questions; participants must post a minimum of two discussions within the weekly discussion question area of his/her choosing
- Completion of required reading assignments per week
- Completion of an assignment per week (e.g. written assignment)
- Completion of the online course evaluation

Registration Information:
You may register online at www.asaecenter.org. You may also contact us directly by calling our Member Service Center at 202-371-0940 or 888-950-ASAE (if calling outside the Washington DC area).

Cancellation Policy:
Attendance cancellations must be received within three business days before the program begins. A $75 cancellation fee will apply. There are no refunds for cancellations received less than three days before a program. No-shows will not be refunded.

*The nonmember rate includes a complimentary one-year ASAE & The Center membership. If you prefer to opt-out of this offer, call the Member Service Center at 888-950-2723 (202-371-0940 in Washington, DC).

Four Ways to Register

By phone – please contact our Member Service Center Outside the Washington, DC area: 888.950.2723.Local: 202.371.0940
Mail or Fax